I am an internal business trainer with 12 years of experience in L&D departments. I help teams scale by specializing in Sales Skills, Digital Marketing, and Google Ads. My process is results-focused: I identify performance gaps, plan the necessary solutions, deliver the training, and measure the outcomes against business KPIs.
Gap Analysis & Strategic Planning: I identify organizational challenges and pain points. This allows for the design of clear training roadmaps that address specific needs and support business growth.
End-to-End Delivery: I manage the full training lifecycle. This includes onboarding new hires, leading advanced workshops, and providing on-the-job coaching to ensure effective skill development.
KPI-Driven Results: I focus on measurable success. By assessing performance outcomes after training, I ensure that all actions taken contribute directly to established business goals.
Goal-Oriented Design: I create training materials that are easy to understand and follow. Each resource is developed with a clear message and a specific goal, ensuring that information is simple to digest and apply.
I leverage a versatile, modern tech stack to design, deliver, and scale high-impact enablement programmes. My day-to-day workflow spans core business and sales platforms like Salesforce, Connect Sales, LMS, Google Workspace, Google Sites, and Google Ads.
To drive engagement and elevate learning experiences, I integrate interactive tools such as Miro, Canva, Rise 360, Kahoot, Wayground, Yoodli, and Mentimeter. Additionally, I harness advanced AI tools including Gemini and Notebook LM to streamline content creation, research, and program development.
As a sample of my recent work, I designed and executed a dual-track sales enablement strategy combining full-cycle onboarding for new hires with tailored 1:1 coaching, group workshops, and e-learning for experienced reps.
Key outcomes from 6-month initiative include:
100% Onboarding Success: Ramped 25 new hires through a structured, end-to-end training cycle.
Up to +41% Conversion Lift: Increased sales conversion rates across three primary product lines through targeted coaching and skill modules.
Major Quality Improvement: Reduced customer dissatisfaction rates from 75% down to 17%.
Target Audience: SEM Specialists (Daily Google Ads users).
Topic Area: AI Max for Search Implementation & Strategy.
Learning Objectives: Participants will understand the core mechanism of AI Max, identify which client accounts are ready for the transition, and master the setup best practices to ensure optimal algorithm performance.
The Business "Why": Designed to bridge the knowledge gap regarding new automation features, enabling specialists to confidently deploy AI Max and drive measurable performance improvements for client campaigns.
Target Audience: Sales Professionals (Phone & Face-to-Face).
Topic Area: Objection Handling & Sales Communication.
Learning Objectives: Participants will learn to identify common buyer friction points and effectively apply the LAER (Listen, Acknowledge, Explore, Respond) framework to address concerns.
The Business "Why": Developed to standardize objection handling across the sales team, reducing deal friction and increasing successful conversion rates.